THE ART OF MAKING POSTER ART

From The Lion King to Moose Murders, celebrate the Drama Desk Award-winning artwork of Frank “Fraver” Verlizzo with over 250 of his theatre poster designs from Broadway, Off-Broadway, and around the globe. For the first time in his five-decade career, this monograph collection will take you behind-the-scenes into the world of theatrical advertising through a rare look at 40 unpublished poster sketches for some of Broadway’s favorite shows, hilarious career anecdotes, and commentary from theatre glitterati:

  • Bernadette Peters
  • Liz Callaway
  • Jean Doumanian
  • Dean Pitchford
  • Jack Viertel
  • Gerard Alessandrini
  • Bert Fink
  • Scott Morfee
  • Jared Bradshaw
  • Susan L. Schulman
  • Max Woodward
  • and with a Foreword by David Edward Byrd
  • Judy Kaye
  • Claudia Shear
  • Jacqueline Z. Davis
  • Ted Chapin
  • Bill Haber
  • Rob Berman
  • Manny Azenberg
  • William Hayes
  • Joseph Ligammari
  • Jon Bierman

CHAPTER ONE
BROADWAY

CHAPTER TWO
SONDHEIM

CHAPTER THREE
RODGERS & HAMMERSTEIN

CHAPTER FOUR
OFF-BROADWAY

CHAPTER FIVE
BEYOND

CHAPTER SIX
UNPUBLISHED

Stay tuned for more...

Follies

FOLLIES (Broadway - 2011) If you browse around my website, you’ll find two other versions of this artwork. This is the format used for the Broadway production designed to accommodate star billing and a fantastic New York Times quote. As I have mentioned quite often, my mentor David Byrd designed the original (and now iconic) Broadway poster for Follies in 1971. It has been a personal thrill for me to recently find posted aound NYC my Follies artwork alongside David’s legendary art for Godspell, which is also having a Broadway revival. This version of my Follies poster was art directed by the ad agency with the goal of “brightening up” the muted collage art. It certainly garners lots of attention. Having your marquee positioned directly on Broadway very near the hustle and bustle of Duffy Square is akin to procuring a free Times Square billboard. That is one of the advantages of playing at The Marriott Marquis! Thanks to the grand planning of The Kennedy Center’s Michael Kaiser and Max Woodward, the Follies art can be seen around town on phone kiosks, bus wraps, subway two-sheets, three-sheets, window cards, hotel flyers and a roaming truck!